Catalyse Research

Real people. Real opinions.

Surveys, video answers, sampling and fieldwork from a London-based research company with over 10 years of experience, and PocketsFull, our own panel, recruited and paid by us.

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Catalyse Pulse

Quick polls of US and UK adults on money, food, work and everything in between.

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Certified to ISO 9001, ISO 20252, ISO 27001 and Cyber Essentials, and members of ESOMAR, the MRS and the AQR

CatalyseAI

Agents do the work.
Your researchers
sign it off.

CatalyseAI takes a study from a one-line brief to a checked, shareable answer, on our own PocketsFull panel. AI agents draft the questions, probe video answers and explain what the data says.

From question to decision

Most survey tools stop at the questionnaire

A survey tool gives you a form. You still have to find the right people, check that their answers are real, and turn a spreadsheet into something your team will act on, often across separate tools and suppliers. CatalyseAI is the research agent from question to decision: the questionnaire, the audience, the panel, the quality checks and the report sit in one project.

Agents that work alongside
your researchers, not instead of them

Your team keeps the final say on every study, or our researchers run it for you. The agents do the slow parts in between: drafting the questions, following up on what people say, and sorting open answers into themes.

Your briefTest three packaging concepts for a new oat drink. US adults, 18–44.

Drafted from your brief

Screener Buys plant milk every month2 questions
Q1 Which pack would you pick up first?Picture choice
Q2 Why that one?Video answer

Design

Describe the decision you are trying to make. The agent turns your brief, or a document you already have, into draft questions you edit like any other. Or start from 309 ready-made ones.

Field

Your survey goes to members of our own PocketsFull panel. Add a video or audio question and people answer on camera or out loud; the AI interviewer can ask up to three follow-up questions on what they said.

Analyse

The report fills in as answers arrive: a chart for every question, crosstabs, and AI themes on open answers, with a sentiment bar on video and audio answers. Ask the AI analyst why, and every number it gives you is checked against your data.

Run it yourself,
or let our
researchers run it

Build a survey in CatalyseAI, buy sample for a survey you run, or hand the whole study to our team.

CatalyseAI · Ask the study

Ask your results a question. Get the why.

Type a question in plain English. The AI analyst answers from your study’s own data, with the numbers, a chart and the quotes behind it, and shows its working.

What you can ask it for

“Gen Z”, “people who chose Pack B”, “weekly buyers”: it builds the group from your questions, tells you how many people are in it, and runs the crosstab with significance testing.

See the AI analyst

Every number comes from the same engine that draws your report, with the same weighting. Quotes are copied word for word from typed answers and from video and audio transcripts, and a check under each answer lists anything it can’t trace back to your data.

See how answers are checked

Keep asking in the same chat, for example “now split that by gender”. Chats are saved with the survey for your team, and the report goes out as a read-only link, a deck, a workbook or the raw data.

See reports & exports

Answers from your own data

Ask the study

Why did Concept B lose with over‑45s?

Mostly price perception: 52% of over‑45s called it “too expensive for oat milk”, against 31% overall. Second, the small print was harder to read for this group.

Q4 · Q7 · Q11Chart: by age

Number and quote check: nothing untraced

Now split that by gender

PocketsFull panel

Our own panel, recruited and paid by us

PocketsFull is the survey app we built and run. Members fill in a profile, pass a short check before each survey opens, and are paid for every survey they complete.

What the panel gives your study

Every respondent is a PocketsFull member who joined through our app or website, so we can tell you how they came to the panel.

See the PocketsFull panel

Members are paid for completes, not for clicks. Quality fails earn nothing, and an hourly limit on survey starts slows down anyone who rushes.

Need sample for your own survey?

How members are paid

CompleteEarns the survey’s reward
Screened out or over quotaA small reward for trying, while that setting is on
Quality fail or drop-outEarns nothing

PocketsFullAndroid

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Full-service research

Full-service research, run by our researchers

Concept tests, brand tracking, pricing and more, run by our researchers, with offices in London, Orlando and Gurgaon and over 10 years in sampling and fieldwork.

Popular studies

Show your new ideas to the people you want to buy them, and learn which one to take forward and why.

See concept testing

Measure awareness, consideration, preference and use for your brand and your competitors, wave by wave.

See brand health tracking

Find the range of prices buyers see as fair, and how demand falls as the price goes up.

See pricing research

See all solutions

Our offices

What clients and
panel members say

4media Group

“A dream to work with! They always manage to accommodate my urgent requests ... providing access to the tricky b2b audiences I need for my projects ...”

Ollie StoryInsights Manager4media Group

Talk to sales

Brand Ukraine

“...During our 2024 Summit in Kyiv ... we faced a series of last-minute changes to the research component... Catalyse Research responded with outstanding adaptability, clarity in communication, and solution-oriented thinking, ensuring we had the best options on the table and delivered results on time.”

Maria LypiatskaHead of Brand Ukraine NGO

Talk to sales

“I really like the fact that you get paid per survey tries, this is amazing to earn couple of dollars each week spending 20minutes a day!”

PocketsFull memberApp review

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Buyers need proof, not adjectives.
Here is ours.

We are certified to three ISO standards and to Cyber Essentials, and we are members of ESOMAR, the MRS and the AQR. Ask us for certificate numbers, scopes and expiry dates.

See our accreditations